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Activation Toolkit: Time to Screen
Empower employees to be proactive about their health
Many people delay routine screenings because of work, and company leaders are uniquely positioned to empower employees to put their health first. By launching Time to Screen and actively encouraging team members to take the time they need, you can directly change health outcomes while also setting the tone for the support employees can expect throughout their cancer journey. We’ll help you make it happen with the resources and assets you need to get started.
The IMPORTANCE of early detection
1/2
of people delay screenings recommended by the World Health Organization1
50%
of cancer is found late–when it’s harder to treat–because of delayed screenings2
90%
or higher survival rate for many cancers when the cancer is discovered early3
How employers can make a difference
Time to Screen uses the influence of trusted leaders to help employees make screenings and vaccinations a priority, while addressing barriers that may stand in the way. Your path to action can be adapted to fit your policies, workforce, and culture.
Impact by the Numbers
22%
increase among employees in key cancer screenings4
35%
increase among employees in colon cancer screenings4
16%
increase among employees in breast cancer screenings4
STORIES OF SUPPORT
“I’m alive today because my CEO told me to go to the doctor.”
- Gina Jacobson, Publicis Groupe Employee & Cancer Survivor
As a Managing Director at Publicis Groupe’s Starcom, Gina Jacobson was used to juggling lots of urgent, high-priority projects. Then, in the middle of the biggest new business pitch of her career, Gina started experiencing some strange symptoms. She chalked them up to stress and decided to put off seeing her doctor until after the pitch. But when she mentioned her symptoms to her CEO, the CEO pushed her to make an appointment as soon as possible. The direct encouragement from company leadership was exactly what Gina needed to feel like she could prioritize her health and get screened. That’s when Gina was diagnosed with colon cancer. She credits her CEO with getting her to make the appointment that saved her life.
Voice your support to inspire early detection
Employees are more likely to use Time to Screen when they hear from leadership that their health comes first. We’ve created downloadable, customizable assets to help you spread the word.
NO. 1
Announcement film. Introduce your new policy to your employees with the help of our inspiring launch video.
NO. 2
Email templates. We’ve put together everything you’ll need to get your new policy off the ground, from getting internal buy-in to announcing Time to Screen to your employees.
NO. 3
Social media assets. Let your employees and other followers know about your Time to Screen policy when you post on your company’s social channels.
Publicis makes early detection a priority
Publicis Groupe transformed preventive care from a policy into a movement, proving that when leaders lead loudly, employees act. By pairing a global CEO-led launch with trusted local advocacy, year-round programming, and barrier-breaking screening access, the company normalized taking time for health as a shared workplace priority, not a personal exception. The result was measurable increases in screening participation and a new standard for workplace health enablement.
Read moreTailor your activation to meet the needs of your employees
Whether you’re a global organization with multiple stakeholders or a small business with limited resources, we’ve put together all the materials you’ll need to help your company bring Time to Screen to life.
Activation Guidebook
Find tips and resources for all kinds of companies so you can implement the right Time to Screen solutions for your unique workforce.
Ongoing outreach templates
Use our out-of-office notices, customizable newsletters, and calendar holds to continually reinforce leadership’s message that screenings are a priority.
Answers to employee questions
We’ve compiled questions you might get from employees about Time to Screen. You can tailor them to fit your company and your employees.